35+ Best Things to Do in Hoi An, Vietnam (2025 Insider's Guide)

The absolute best things to do in Hoi An center around its UNESCO-listed Ancient Town. Key activities include exploring the lantern-lit streets on foot, getting custom-tailored clothing made in a matter of hours, taking a hands-on Vietnamese cooking class, and cycling through rice paddies to unwind on An Bang Beach. This insider's guide covers these and 35+ other unforgettable experiences for your 2025 trip.

1. Top 5 unmissable experiences in Hoi An

Pressed for time or just want the absolute highlights? These five activities capture the soul of the city and are the top things to do in Hoi An for any visitor. They represent the most iconic and memorable experiences this ancient town has to offer.

• Wander the lantern-lit ancient town: Get lost in a UNESCO World Heritage dreamscape of yellow merchant houses, charming cafes, and the iconic Japanese Covered Bridge.
• Get custom clothes tailored: Experience the unique thrill of having high-quality, perfectly-fitting suits, dresses, or shirts created just for you, often within 24 hours.
• Release a lantern on a sampan boat ride: As dusk falls, glide along the Thu Bon River and release a paper lantern for good luck in a truly magical, shimmering setting.
• Join a Vietnamese cooking class: Discover the secrets of local cuisine, starting with a trip to a bustling market before learning to cook famous dishes like Cao Lầu or Phở.
• Cycle through the countryside to An Bang beach: Escape the town's bustle to pedal past lush green rice paddies and friendly water buffalo on your way to the white sands of An Bang Beach.

2. Classic Hoi An: Essential things to see and do

These are the foundational experiences that have made Hoi An a beloved destination for centuries. The activities in this section connect directly to the town's rich history as a bustling international trading port. Here, you'll discover a unique melting pot of Vietnamese, Chinese, Japanese, and European cultures, preserved with incredible care and waiting to be explored.

2.1 Explore the UNESCO Ancient Town on foot

The number one on any list of thing to do in Hoi An Ancient Town is simply to walk. As soon as you step into the pedestrian-friendly core, the modern world fades away. You are entering a living museum, a time capsule where the primary sounds are shuffling feet, friendly chatter, and the gentle ringing of bicycle bells.

Why walk? Because Hoi An's magic is in the details. Walking is the only way to truly appreciate the intricate carvings on a wooden roof, peek into a sun-drenched courtyard, or feel the texture of the iconic golden-yellow walls. This deliberate, slow pace allows you to connect with the history of the former 15th-century trading port that lines every street.

Key Historic Sites (Covered by the Entrance Ticket):

• Japanese Covered Bridge (Chùa Cầu)
• Old Merchant Houses (e.g., Old House of Tan Ky):
• Chinese Assembly Halls (e.g., Fujian Assembly Hall)

Insider's Tip: To visit the key heritage sites, you'll need the Hoi An Ancient Town Ticket (currently 120,000 VND). It grants access to five locations and directly funds the town's preservation. The best times for exploration are early morning (7:30-9:00 AM) for tranquil, crowd-free photos, or after 6:00 PM when thousands of lanterns create a magical glow.

2.2 Visit the Japanese covered bridge ( Chùa Cầu)

More than just a way to cross a stream, the Japanese Covered Bridge (Chùa Cầu) is the undisputed symbol of Hoi An. A visit here is one of the most essential things to see in Hoi An ancient town.

Notice the statues of a dog and a monkey guarding either end. One theory holds that they represent the years the bridge's construction began (Year of the Dog) and ended (Year of the Monkey). Access to walk through the temple inside is included in your Ancient Town ticket. For the best photos, visit in the early morning to capture them without crowds.

2.3 Release a lantern on the Hoai River during a boat ride

As sunset paints the sky, the Hoai River (a tributary of the Thu Bon) transforms into a floating stage for one of Hoi An's most magical rituals. For many visitors, this nightly spectacle is the definitive answer to what to do in Hoi An after dark.

This activity happens every night, but it is most spectacular during the Full Moon Lantern Festival (on the 14th day of each lunar month). A 20-minute ride on a wooden sampan boat typically costs between 150,000 - 200,000 VND per boat (not per person). Always confirm the price before you board. You can buy lanterns from small vendors along the riverbank for about 10,000 VND.

2.4 Visit an Old Merchant House (like Tan Ky or Phung Hung)

To truly understand Hoi An's soul, one must step inside an Old Merchant House. These are not static museums but living time capsules, offering an intimate look into the city's prosperous trading era. Exploring one of these homes is one of the best things to do in Hoi An to connect with its living history.

Look for the flood markers on the walls, which record the water levels of historic floods, a tangible link to the town's resilience. Entry to one house costs one coupon from your Ancient Town ticket. The Old House of Tan Ky is renowned for its original artifacts, while the Phung Hung Old House impresses with its two-story structure and unique 'yin-yang' roof tiles.

2.5 Entering the Fujian assembly hall

Of all the Chinese assembly halls in Hoi An, the Fujian (Phuc Kien) Assembly Hall is arguably the most magnificent. For anyone wondering what to do in Hoi An to witness the most impressive traditional architecture, this is a mandatory stop.

Take your time to admire the details. Pass through the ornate triple gate into a courtyard with dragon fountains, and proceed to the main temple dedicated to Mazu. Don't miss the giant, cone-shaped incense coils hanging from the ceiling; these are offerings from devotees that can burn for over a week. As this is an active place of worship, remember to dress respectfully (covering shoulders and knees).

2.6 Wander through the bustling Hoi An central market

To experience the vibrant, unfiltered heart of Hoi An's daily life, a visit to the Central Market (Chợ Hội An) is essential. Experiencing this market is one of the most authentic things to do in Hoi An, Vietnam, offering a vivid contrast to the serene streets of the Ancient Town proper.

For the most authentic experience, arrive early (around 7 AM) when the market is at its energetic peak. Come with an empty stomach and head straight to the indoor food hall. Here you can find some of the best and most affordable Cao Lầu, Mì Quảng, and Bánh Mì in the city, served without the tourist-oriented frills.

2.7 Watch a traditional art performance

Beyond the beauty of its architecture, Hoi An's soul is also found in its performing arts. This is a perfect activity if you're looking for something to do in Hoi An in a day that offers cultural insight without a long time commitment.

The main venue is the Hoi An Traditional Art Performance Theatre (66 Bach Dang Street or 39 Nguyen Thai Hoc Street). Shows typically last under an hour and run multiple times a day. Best of all, entry is usually included as one of the five coupons on your Ancient Town ticket, making it an excellent value and a perfect way to rest your feet on a hot afternoon.

2.8 Explore the precious heritage art gallery museum

For a moving and modern look at Vietnam's profound cultural diversity, the Precious Heritage Art Gallery Museum is an unmissable stop. This is one of the top things to do in Hoi An for anyone interested in culture, photography, or human stories.

Housed in a beautifully restored French colonial-era villa, the museum displays stunning, large-format portraits alongside the actual traditional costumes and artifacts gifted to the photographer by the subjects themselves. Entry is completely free of charge, as the artist’s mission is to share this cultural heritage with as many people as possible.

2.9 Visit a local religious site like the Quan Cong Temple

Stepping into the Quan Cong Temple is like entering a world of vibrant red and gold. A site that stands as a powerful testament to the core values of Hoi An's merchant past. The temple's dramatic colors and intricate carvings make it very photogenic.

 

Look for the statue of Quan Cong with his signature red face and stern expression, as well as his two loyal protectors. Entry is covered by one coupon from the Ancient Town ticket. As it is an active place of worship, a quiet and respectful demeanor is always appreciated.

3. Hands-On fun: shopping & crafts

3.1 Get custom clothes made by a skilled tailor

Hoi An is world-famous for its tailoring, a direct legacy of its past as a key stop on the Silk Road. For many visitors, getting a custom-made outfit is one of the most exciting and essential things to do in Hoi An.

Imagine showing a photograph of your dream dress, suit, or jacket and having a skilled artisan bring it to life in just 24-48 hours. The process is a fascinating collaboration: you select a design and fabric, are expertly measured, and then return for one or two fittings to ensure the result is perfect.

3.2 Make your lantern at a local workshop

Hoi An’s iconic silk lanterns are beautiful to see, but creating your own provides a much deeper connection to this timeless local craft. This is a perfect thing to do in Hoi An in a day, offering a peaceful and creative break.

The best part is that you leave with a personal, meaningful, and most importantly, collapsible souvenir that you can easily pack in your luggage. Workshops are easy to find throughout the town, typically take about two hours, and are very affordable, making it a simple activity to fit into any schedule.

3.3 Get custom leather goods made (shoes, bags, belts)

Beyond silk and fabric, Hoi An's artisans are also masters of leatherwork. The process is similar to tailoring: you can bring a photo of a designer handbag, trace an outline of your feet for a perfect-fitting pair of sandals, or design a custom belt from scratch. It's one of the best things to do in Hoi An Vietnam, for a lasting and highly practical souvenir.

While many shops offer excellent quality, it's wise to read recent reviews online and be very clear about the specifics (e.g., type of leather, stitching color) before agreeing on a price. Don't be shy about asking for adjustments to ensure the final product is exactly what you envisioned.

3.4 Take a coconut basket boat tour through the water palm forest

For a dose of lively fun and a glimpse into a unique local ecosystem, head just outside the Ancient Town to the Bay Mau water coconut forest. This tour is one of the most popular things to do around Hoi An Vietnam, especially for families and groups.

You'll climb into a “thúng chai", a traditional round basket boat, and be paddled through a serene maze of coconut palm waterways. This is a very popular and often loud, high-energy activity, so be prepared for a party atmosphere on the water rather than a silent eco-tour. 

Your rower might show you how to catch crabs, create intricate "jewelry" from palm leaves, and even perform a spectacular spinning boat dance on the water, often set to high-energy music. Tours are easily booked in town, or you can head directly to the Cam Thanh area.

3.5 Shop for souvenirs at the Hoi An Night Market

Every evening, as the town's famous lanterns begin to glow, the Hoi An Night Market on An Hoi Islet (across the bridge from the Ancient Town) comes to life. Visiting the market is easily one of the top 10 things to do in Hoi An after the sun goes down.

Stalls line the street, illuminated by hundreds of colorful lanterns for sale. You can find everything here, from the quintessential silk lanterns and conical hats to lacquered bowls, clothing, and handcrafted trinkets. The air is filled with the sizzle and scent of street food, making it a feast for all the senses.

3.6 Create your pottery at the Thanh Ha pottery village

Just a short bicycle or boat ride from the Ancient Town lies Thanh Ha Pottery Village, a place with a rich, 500-year history of craftsmanship. This is one of the most unique things to do in the Hoi An and Da Nang area.

Don't miss the nearby Thanh Ha Terracotta Park, a remarkable museum featuring intricate miniature models of world landmarks made entirely from local clay. Your village entrance ticket usually includes the hands-on pottery experience and a small, finished pottery whistle as a memorable souvenir.

3.7 Take a photography tour with a local expert

Hoi An is famously photogenic, but to truly capture its magic, beyond the typical postcard shots. This is one of the best things to do in Hoi An for creatives wanting to bring home incredible images that tell a deeper story.

Look for tours that focus on the "golden hours", early morning or late afternoon, as this is when Hoi An's light is at its most beautiful and dramatic. These tours offer a completely new perspective on the town, allowing you to see and appreciate details you would otherwise miss.

4. Beyond the old town: Beaches, Countryside & Day Trips

4.1 Massage experience at Herbal Spa Hoi An

After days spent walking the historic streets and cycling through the countryside, taking time to rejuvenate is one of the most rewarding things to do in Hoi An. A traditional Vietnamese wellness experience provides the perfect antidote to travel fatigue.

This is more than just a standard massage; it's a therapeutic ritual. Herbal Spa is known as the best spa in Hoi An and is chosen by many international tourists.

Imagine a warm, fragrant foot bath infused with lemongrass and ginger, followed by a deeply relaxing massage using herbal pouches filled with medicinal plants sourced directly from the local region. It is a holistic therapy designed to soothe sore muscles and calm the mind.

Booking your session in advance is highly recommended, especially during peak season. For a truly authentic experience, look for treatments that incorporate local elements like coconut oil, lemongrass, and traditional herbal compresses. It's the perfect way to recharge for another day of exploration.

4.2 Relax at An Bang beach

Just a scenic 15-minute bicycle ride from the Ancient Town, An Bang Beach offers the perfect coastal escape with its laid-back, bohemian atmosphere and long stretch of golden sand. The main stretch of the beach near the entrance can get busy. For a quieter, more peaceful spot, simply take a short walk 200-300 meters north or south along the sand. You'll find more secluded areas to lay down your towel and enjoy the tranquility.

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4.3 Cycle through the rice paddies and countryside

Escape the Ancient Town's bustle by bicycle to see the serene landscape of rural Vietnam. Just minutes away, you'll pedal on narrow paths through vibrant rice paddies, witnessing water buffalo, local farmers, and scenes of daily life. It’s an idyllic and authentic way to connect with the region, making it one of the most essential things to do in Hoi An Vietnam.

Most hotels provide bicycles. For the best experience, head towards An Bang Beach or cross the bridge to Cam Kim Island for a more rural feel. Go in the early morning or late afternoon to enjoy the cool air and capture the beautiful "golden hour" light for photos.

4.4 Take a half-day trip to My Son Sanctuary

Explore the My Son Sanctuary, a UNESCO World Heritage site often called "Vietnam's Angkor Wat." As the former religious capital of the Champa Kingdom, this valley holds ancient, red-brick temple ruins dedicated to the god Shiva. Wandering through these structures being reclaimed by nature is one of the top things to do around Hoi An Vietnam, for history lovers.

Located an hour from Hoi An, the best way to visit is on a sunrise tour to avoid the worst of the heat and crowds. The site is expansive and requires significant walking, so comfortable shoes and water are essential.

4.5 Explore the caves and pagodas of the Marble Mountains

Situated between Hoi An and Da Nang, the Marble Mountains are five limestone hills named for the five elements. The main destination, Thuy Son (Water Mountain), is a fascinating maze of natural caves containing stunning Buddhist pagodas and giant statues carved directly into the rock. The climb rewards you with breathtaking coastal views, making it a key stop when planning things to do in Hoi An and Da Nang.

4.6 Go snorkeling or diving with a day trip to the Cham Islands

Escape to the Cham Islands (Cù Lao Chàm), a UNESCO World Biosphere Reserve just a short speedboat ride from the coast. These eight islands offer some of the clearest water in the region, making them the primary destination for snorkeling and diving day trips. Exploring the vibrant coral reefs is one of the top things to do in Hoi An for ocean lovers.

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Tours are best booked during the dry season (March to September) when the seas are calmest. A typical tour includes hotel pickup, the boat trip, snorkeling gear, and a fresh seafood lunch on the main island, offering a full day of aquatic adventure.

4.7 Visit the organic farms at Tra Que vegetable village

Discover the secret behind Hoi An's delicious cuisine with a visit to Tra Que Vegetable Village, nestled between the town and An Bang beach. This small farming community provides the fresh, aromatic herbs for many local specialties and is famous for its organic farming methods, which use a special river seaweed as a natural fertilizer.

Many tours offer a hands-on experience where you can try tilling the soil and tending the plants alongside local farmers. This is often combined with a cooking class, making it a perfect thing to do in Hoi An in a day for a true farm-to-table culinary journey.

4.8 Enjoy the quieter atmosphere of Cua Dai beach

For a more serene beach day away from the livelier crowds, Cua Dai Beach offers a peaceful alternative to An Bang. While it has faced challenges with erosion in the past, its beautiful, palm-fringed shoreline remains an ideal spot for a quiet read, a gentle swim, and enjoying the ocean breeze in a more relaxed setting.

Cua Dai is lined with more established resorts and seafood restaurants, offering a slightly more upscale and less rustic feel than An Bang. It's a great choice for those wondering what to do in Hoi An Vietnam, to simply relax and listen to the sound of the waves.

4.9 Cycle across the bridge to Cam Kim Island for a glimpse of rural life

For an even more authentic glimpse into rural life, cycle across the Cam Kim bridge to the island of the same name. Here, the paths are quieter and life moves at a slower pace, allowing you to see traditional boat builders at work, watch locals weaving colorful sleeping mats, and explore villages that feel truly untouched by tourism.

The ride itself is a highlight, offering fantastic views of the river and town. This is one of the best things to do around Hoi An Vietnam, for those looking to completely escape the crowds and see a different side of local craftsmanship.

4.10 Have a sunset drink at a Rooftop Bar overlooking the Old Town

Gain a new perspective of the Ancient Town by heading up to one of its many charming rooftop bars for sunset. Many bars offer happy hour specials during this time, making it an affordable luxury. Finding a good spot is one of the 10 best things to do in Hoi An to appreciate the full beauty of the town's unique architecture as the riverfront lanterns are lit.

4.11 Go for an early morning photo walk to capture the town without crowds

To experience Hoi An at its most peaceful and atmospheric, set an alarm and go for a walk just after sunrise. Focus your walk along the riverfront and near the Japanese Covered Bridge for the most iconic shots. This simple, free activity is arguably one of the best things to do in Hoi An Old Town for photographers and anyone seeking a moment of genuine tranquility.

5. Practical information for your Hoi An Trip

5.1 How many days do you need in Hoi An?

While you can see the main highlights in two days, a 3 to 4-day trip is ideal for a relaxed pace that includes exploring the town, relaxing on the beach, and taking a day trip.

5.2 Best time to visit Hoi An

Hoi An has two distinct seasons, each with its advantages. The best time for your visit depends on your tolerance for heat, rain, and crowds.

• Dry Season (February – August): This is peak tourist season, offering sunny skies and warm weather perfect for the beach and all outdoor activities. The hottest months are typically June and July. Expect larger crowds and slightly higher prices.
• Rainy Season (September – January): Characterized by cooler temperatures, frequent rain, and a higher chance of flooding (especially in October and November). This season sees fewer tourists, lower prices, and the rice paddies are exceptionally lush and green.

Don't Miss the Lantern Festival! For a truly magical experience, try to plan your visit around the Hoi An Lantern Festival. It is held on the 14th day of each lunar month when the town turns off its electric lights, and the Hoai River glows with thousands of floating candle-lit lanterns.

5.3 How to get around Hoi An

Hoi An is compact and easy to navigate. Your choice of transport will depend on your destination.

• Walking: The best way to explore the Ancient Town, which is largely pedestrianized. Cost: Free.
• Bicycle: Ideal for reaching the beaches, exploring the countryside, and getting around just outside the Old Town - Cost: Often free at hotels, or ~30,000 VND per day to rent.
• Grab/Taxi: The most convenient option for longer distances, like trips to Da Nang, the Marble Mountains, or for traveling at night. Cost: Use the Grab app for fixed prices. A ride to An Bang Beach is ~80,000 VND.
• Motorbike: Best for experienced riders who want the most flexibility for day trips and exploring at their own pace - Cost: ~150,000 VND per day for rental (plus petrol).

6. Frequently asked questions

6.1 Is Hoi An expensive for tourists?

Hoi An can cater to every budget, making it a destination of great value. It can be very affordable if you eat street food and stay in homestays, but it also offers high-end luxury resorts and fine dining.

A comfortable mid-range traveler can plan for a daily budget of approximately $50 - $70 USD per person. This typically covers a nice room, three restaurant meals, entrance tickets, and some activities.

6.2 Is it better to stay in Da Nang or Hoi An?

This depends entirely on the vacation style you prefer:

• Stay in Hoi An if: Your main goal is to immerse yourself in the magical atmosphere of the Ancient Town. You prefer charming boutique hotels, easy access to the countryside, and a slower pace of travel.
• Stay in Da Nang if: You want a modern city experience with large beach resorts, a vibrant nightlife, and a central base for exploring other destinations like Hue or Ba Na Hills.

6.3 What is the dress code for temples in Hoi An?

When visiting active religious sites like temples, pagodas, and Chinese assembly halls, it is essential to dress respectfully.

The main rule is to ensure both your shoulders and knees are covered. T-shirts are acceptable, but tank tops, crop tops, and short shorts are not. It's a great idea to carry a lightweight scarf or sarong in your day bag, which you can easily drape over your shoulders or tie around your waist before entering.

While this guide covers more than 35 highlights, the true magic of this town is often found in the unplanned moments, getting lost in a lantern-lit lane, savoring a new street food, or sharing a smile with a local artisan. Ultimately, the best things to do in Hoi An are the ones that create your own unique and unforgettable memories

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